Wayne S DeSarbo : rechercher sur Z-Library

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1

Disaggregate market share response models

Wayne S. DeSarbo, Alexandru M. Degeratu, Michael J. Ahearne, M.Kim Saxton

Journal:

International Journal of Research in Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 164 KB

english, 2002

2

Overlapping Clustering: A New Method for Product Positioning

Arabie, Phipps, Carroll, J. Douglas, DeSarbo, Wayne, Wind, Jerry

Journal:

Journal of Marketing Research

Année:

1981

Langue:

english

Fichier:

PDF, 374 KB

english, 1981

3

A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns

Kristiaan Helsen, Kamel Jedidi and Wayne S. DeSarbo

Journal:

Journal of Marketing

Année:

1993

Langue:

english

Fichier:

PDF, 718 KB

english, 1993

4

Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach

Wayne S. DeSarbo, Elizabeth A. Edwards

Journal:

Journal of Consumer Psychology

Année:

1996

Langue:

english

Fichier:

PDF, 1.81 MB

english, 1996

5

An Integrated Approach toward the Spatial Modeling of Perceived Customer Value

Indrajit Sinha and Wayne S. DeSarbo

Journal:

Journal of Marketing Research

Année:

1998

Langue:

english

Fichier:

PDF, 2.37 MB

english, 1998

6

A New Measure of Predictor Variable Importance in Multiple Regression

Paul E. Green, J. Douglas Carroll and Wayne S. DeSarbo

Journal:

Journal of Marketing Research

Année:

1978

Langue:

english

Fichier:

PDF, 225 KB

english, 1978

7

Consideration Sets in Conjoint Analysis

Kamel Jedidi, Rajeev Kohli and Wayne S. DeSarbo

Journal:

Journal of Marketing Research

Année:

1996

Langue:

english

Fichier:

PDF, 1.43 MB

english, 1996

8

Componential Segmentation in the Analysis of Consumer Trade-Offs

Paul E. Green and Wayne S. DeSarbo

Journal:

Journal of Marketing

Année:

1979

Langue:

english

Fichier:

PDF, 1.57 MB

english, 1979

9

Constructing MDS Joint Spaces from Binary Choice Data: A Multidimensional Unfolding Threshold Model for Marketing Research

Wayne S. DeSarbo and Donna L. Hoffman

Journal:

Journal of Marketing Research

Année:

1987

Langue:

english

Fichier:

PDF, 736 KB

english, 1987

10

Optimizing the Allocation of a Fixed Resource: A Simple Model and Its Experimental Test

J. Douglas Carroll, Paul E. Green and Wayne S. DeSarbo

Journal:

Journal of Marketing

Année:

1979

Langue:

english

Fichier:

PDF, 1.07 MB

english, 1979

11

A Marketer's Guide to Log-Linear Models for Qualitative Data Analysis

Wayne S. Desarbo and David K. Hildebrand

Journal:

Journal of Marketing

Année:

1980

Langue:

english

Fichier:

PDF, 540 KB

english, 1980

12

The Spatial Representation of Heterogeneous Consideration Sets

Desarbo, Wayne S., Jedidi, Kamel

Journal:

Marketing Science

Année:

1995

Langue:

english

Fichier:

PDF, 1.05 MB

english, 1995

13

Statistical perceptual maps: using confidence region ellipses to enhance the interpretations of brand positions in multidimensional scaling

Iacobucci, Dawn, Grisaffe, Doug, DeSarbo, Wayne

Journal:

Journal of Marketing Analytics

Année:

2017

Langue:

english

Fichier:

PDF, 2.21 MB

english, 2017

14

Market segmentation for customer satisfaction studies via a new latent structure multidimensional scaling model

Jianan Wu, Wayne S. DeSarbo

Journal:

Applied Stochastic Models in Business and Industry

Année:

2005

Langue:

english

Fichier:

PDF, 97 KB

english, 2005

15

Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity

Kamel Jedidi, Harsharanjeet S. Jagpal and Wayne S. DeSarbo

Journal:

Marketing Science

Année:

1997

Langue:

english

Fichier:

PDF, 752 KB

english, 1997

16

SCULPTRE: A New Methodology for Deriving and Analyzing Hierarchical Product-Market Structures from Panel Data

Venkatram Ramaswamy and Wayne S. DeSarbo

Journal:

Journal of Marketing Research

Année:

1990

Langue:

english

Fichier:

PDF, 1.79 MB

english, 1990

17

Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-Wise Exponential Mixture Hazard Models

Michel Wedel, Wagner A. Kamakura, Wayne S. Desarbo and Frenkel Ter Hofstede

Journal:

Journal of Marketing Research

Année:

1995

Langue:

english

Fichier:

PDF, 1.14 MB

english, 1995

18

A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference/Choice Set Data in Marketing Research

Wayne S. DeSarbo, Martin R. Young and Arvind Rangaswamy

Journal:

Journal of Marketing Research

Année:

1997

Langue:

english

Fichier:

PDF, 2.73 MB

english, 1997

19

Analyzing Constant-Sum Multiple Criterion Data: A Segment-Level Approach

Wayne S. Desarbo, Venkatram Ramaswamy and Rabikar Chatterjee

Journal:

Journal of Marketing Research

Année:

1995

Langue:

english

Fichier:

PDF, 2.49 MB

english, 1995

20

Response Determinants in Satisfaction Judgments

Oliver, Richard L., DeSarbo, Wayne S.

Journal:

Journal of Consumer Research

Année:

1988

Langue:

english

Fichier:

PDF, 1020 KB

english, 1988

21

Product Positioning under Price Competition

S. Chan Choi, Wayne S. Desarbo and Patrick T. Harker

Journal:

Management Science

Année:

1990

Langue:

english

Fichier:

PDF, 740 KB

english, 1990

22

Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

Peter J. Lenk, Wayne S. DeSarbo, Paul E. Green and Martin R. Young

Journal:

Marketing Science

Année:

1996

Langue:

english

Fichier:

PDF, 914 KB

english, 1996

23

Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments

Bijmolt, Tammo H.A., Wedel, Michel, DeSarbo, Wayne S.

Journal:

Customer Needs and Solutions

Année:

2020

Fichier:

PDF, 447 KB

2020

24

CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing

Wayne S. DeSarbo, Venkatram Ramaswamy

Journal:

Journal of Direct Marketing

Année:

1994

Langue:

english

Fichier:

PDF, 1.23 MB

english, 1994

25

The relationship between the marketing mix and share of category requirements

C. B. Bhattacharya, Peter S. Fader, Leonard M. Lodish, Wayne S. Desarbo

Journal:

Marketing Letters

Année:

1996

Langue:

english

Fichier:

PDF, 993 KB

english, 1996

26

A maximum likelihood methodology for clusterwise linear regression

Wayne S. DeSarbo, William L. Cron

Journal:

Journal of Classification

Année:

1988

Langue:

english

Fichier:

PDF, 2.00 MB

english, 1988

27

Deriving joint space positioning maps from consumer preference ratings

Wayne S. DeSarbo, Joonwook Park, Vithala R. Rao

Journal:

Marketing Letters

Année:

2011

Langue:

english

Fichier:

PDF, 241 KB

english, 2011

28

Market Segment Derivation and Profiling Via a Finite Mixture Model Framework

Michel Wedel, Wayne S. Desarbo

Journal:

Marketing Letters

Année:

2002

Langue:

english

Fichier:

PDF, 76 KB

english, 2002

29

Criteria for corporate venturing: Importance assigned by managers

Desarbo, Wayne, macmillan, Ian C., Day, Diana L.

Journal:

Journal of Business Venturing

Année:

1987

Langue:

english

Fichier:

PDF, 1.41 MB

english, 1987

30

A Bayesian Multinomial Probit MODEL FOR THE ANALYSIS OF PANEL CHOICE DATA

Fong, Duncan K. H., Kim, Sunghoon, Chen, Zhe, DeSarbo, Wayne S.

Journal:

Année:

2016

Langue:

english

Fichier:

PDF, 339 KB

english, 2016

31

Modeling Dynamic Effects in Repeated-Measures Experiments Involving Preference/Choice: An Illustration Involving Stated Preference Analysis

DeSarbo, Wayne S., Lehmann, Donald R., Hollman, Frances G.

Journal:

Applied Psychological Measurement

Année:

2004

Langue:

english

Fichier:

PDF, 222 KB

english, 2004

32

Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection

Kim, Sunghoon, Fong, Duncan K.H, Desarbo, Wayne S

Journal:

Journal of Marketing Research

Année:

2012

Langue:

english

Fichier:

PDF, 982 KB

english, 2012

33

Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality

Kim, Sunghoon, Blanchard, Simon J., Desarbo, Wayne S., Fong, Duncan K.H.

Journal:

Journal of Marketing Research

Année:

2013

Langue:

english

Fichier:

PDF, 183 KB

english, 2013

34

The simultaneous identification of strategic/performance groups and underlying dimensions for assessing an industry's competitive structure

DeSarbo, Wayne S., Grewal, Rajdeep, Hwang, Heungsun, Wang, Qiong

Journal:

Journal of Modelling in Management

Année:

2008

Langue:

english

Fichier:

PDF, 250 KB

english, 2008

35

Response Determinants in Satisfaction Judgments

Richard L. Oliver and Wayne S. DeSarbo

Journal:

Journal of Consumer Research

Année:

1988

Langue:

english

Fichier:

PDF, 470 KB

english, 1988

36

The Stochastic Modeling of Purchase Intentions and Behavior

Young, Martin R., DeSarbo, Wayne S., Morwitz, Vicki G.

Journal:

Management Science

Année:

1998

Fichier:

PDF, 511 KB

1998

37

A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses

DeSarbo, Wayne S, Grewal, Rajdeep, Scott, Crystal J

Journal:

Journal of Marketing Research

Année:

2008

Langue:

english

Fichier:

PDF, 468 KB

english, 2008

38

The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research

Wayne S. DeSarbo and Jianan Wu

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 1.93 MB

english, 2001

39

Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis

John C. Liechty, Duncan K. H. Fong and Wayne S. DeSarbo

Journal:

Marketing Science

Année:

2005

Langue:

english

Fichier:

PDF, 1.87 MB

english, 2005

40

Reply to "A Comment on a New Measure of Predictor Variable Importance in Multiple Regression"

Paul E. Green, J. Douglas Carroll and Wayne S. DeSarbo

Journal:

Journal of Marketing Research

Année:

1980

Langue:

english

Fichier:

PDF, 194 KB

english, 1980

41

Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach

Wayne S. DeSarbo and Elizabeth A. Edwards

Journal:

Journal of Consumer Psychology

Année:

1996

Langue:

english

Fichier:

PDF, 856 KB

english, 1996

42

A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses

Wayne S. DeSarbo, Rajdeep Grewal and Crystal J. Scott

Journal:

Journal of Marketing Research

Année:

2008

Langue:

english

Fichier:

PDF, 2.62 MB

english, 2008

43

The Spatial Representation of Market Information

DeSarbo, Wayne S., Degeratu, Alexandru M., Wedel, Michel, Saxton, M. Kim

Journal:

Marketing Science

Année:

2001

Langue:

english

Fichier:

PDF, 273 KB

english, 2001

44

Care and Justice Moral Reasoning: A Multidimensional Scaling Approach

Weinberg, Sharon Lawner, Yacker, Nancy L., Orenstein, Sonia Henkle, DeSarbo, Wayne

Journal:

Multivariate Behavioral Research

Année:

1993

Langue:

english

Fichier:

PDF, 1.71 MB

english, 1993

45

The Joint Spatial Representation of Multiple Variable Batteries Collected in Marketing Research

DeSarbo, Wayne S., Wu, Jianan

Journal:

Journal of Marketing Research

Année:

2001

Langue:

english

Fichier:

PDF, 99 KB

english, 2001

46

Game Theoretic Derivations of Competitive Strategies in Conjoint Analysis

S. Chan Choi and Wayne S. Desarbo

Journal:

Marketing Letters

Année:

1993

Langue:

english

Fichier:

PDF, 980 KB

english, 1993

47

Market Segmentation with Choice-Based Conjoint Analysis

Wayne S. Desarbo, Venkatram Ramaswamy and Steven H. Cohen

Journal:

Marketing Letters

Année:

1995

Langue:

english

Fichier:

PDF, 1.01 MB

english, 1995

48

Extracting Summary Piles from Sorting Task Data

Blanchard, Simon J., Aloise, Daniel, DeSarbo, Wayne S.

Journal:

Journal of Marketing Research

Année:

2016

Langue:

english

Fichier:

PDF, 528 KB

english, 2016

49

Latent Class Metric Conjoint Analysis

Wayne S. Desarbo, Michel Wedel, Marco Vriens and Venkatram Ramaswamy

Journal:

Marketing Letters

Année:

1992

Langue:

english

Fichier:

PDF, 1.07 MB

english, 1992

50

The Spatial Representation of Market Information

Wayne S. DeSarbo, Alexandru M. Degeratu, Michel Wedel and M. Kim Saxton

Journal:

Marketing Science

Année:

2001

Langue:

english

Fichier:

PDF, 673 KB

english, 2001